Archive for the ‘DRTV’ Category

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DirecTV Explores New Set-Top Box Configuration to Avoid Carriage Fees

Wednesday, May 22nd, 2013

The Humana Playbook

Monday, May 13th, 2013

The Humana Playbook

Thursday, May 9th, 2013

Three Factors Behind High Volatility in the Direct Marketing Sector

Thursday, May 2nd, 2013

Amazon’s TV Set-Top Box Set to Enter Market This Fall

Tuesday, April 30th, 2013

Binge TV Viewing: Americans Are Taking Back the Remote Control

Monday, April 29th, 2013

Aereo Fights Network Incumbents for the Future of TV

Monday, April 22nd, 2013

Small Screen Dreams: A WWD Spotlight on Spending Surges in DRTV Beauty

Friday, April 19th, 2013

Long Form DRTV – finally on the rise this year

Wednesday, April 17th, 2013

The Montel Quotient: Defying DRTV Norms

Thursday, April 4th, 2013

Mobile Boosts Digital Ad Spending

Wednesday, April 3rd, 2013

Coca-Cola’s Public Service Announcement

Thursday, March 28th, 2013

The Montel Quotient

Wednesday, March 27th, 2013

Select Comfort: Stick to Short Form

Tuesday, March 26th, 2013

Can TV Buyers Adapt to a Digital Model?

Thursday, March 21st, 2013

A Reflection on Media Spend in 2012

Wednesday, March 13th, 2013

Direct to Consumer Sales in 2013: Rounding Out Your Media Mix

Thursday, January 17th, 2013

Advertising Awards 2012

Monday, January 14th, 2013

Capturing the Second Screen

Wednesday, January 9th, 2013

Duluth Trading Expands in DRTV

Thursday, November 15th, 2012
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