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Our Marketing Staff Calculator will help you determine the number of staff members you need in your marketing department (excluding web-related functions & print buying).
We have identified six variables which reflect marketing strategies. By inputting the answers to those variables below (select from the drop down provided by each), you will receive a score corresponding to the level of staffing needed to implement your marketing plan, excluding web-related functions and print buying. The Marketing staff you need determined by our calculator will appear highlighted below along with the accompanying base salaries and salaries with benefits (with benefits calculated to equal 18% of the base).
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| * Basis for "Level of Business Analytics" Answer |
| If your Marketing department performs any of the following tasks, give yourself two points for each one: |
| 1) | Review and analyze name migration report by channel |
| 2) | Year-over-year and month-over-month comparisons on RFM counts |
| 3) | Lifetime Value analysis (by rentals lists, product category, channel, quarter, demographic variables, etc.) |
| 4) | Track 12 month performance of new buyers by promotion (free shipping vs. dollars off purchase vs. no promotion) |
| 5) | Review matching logic used for maintaining marketing database vs. logic used in the merge; how clean is your housefile in terms of identifying duplicate names |
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| ** Basis for "Complexity of Sales Forecast Reporting" Answer |
| Please choose the statement below that best describes the complexity of your sales forecast reporting: |
| 1= | Simple review of current sales and project to final using percent done factor done on an ad-hoc basis
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| 2= | Weekly review of orders and demand by book, projecting each to final and showing balance of projected orders and demand by week
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| 3= | Above plus reporting on the business as a whole including internet demand, shipping & handling revenue, unfulfilled demand, loyalty club revenue to the contribution level
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| Marketing Staff Needed | | Score Range | Base Salaries
(before benefits) | Salaries with
Benefits (18%) |
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| Circ Mgr/Director | | 1.00 - 1.95 | $75,000 | $88,500 |
| Circ Dir., Circ Mgr | | 2.00 - 2.95 | $155,000 | $182,900 |
| Mktg VP., Circ Mgr, Analyst | | 3.00 - 3.95 | $230,000 | $271,400 |
| Mktg VP., Circ Mgr, Analyst-House, Analyst-Rentals | | 4.00 - 4.50 | $275,000 | $324,500 |
Mktg VP., Circ Mgr, Analyst-House, Analyst-Rentals,
Database/Forecasting Mgr. | | 4.55 - 4.95 | $335,000 | $395,300 |
Mktg VP., Circ Dir, Circ Mgr, Analyst-House,
Analyst-Rentals, Database/Forecasting Mgr. | | 5.00 - 5.95 | $425,000 | $501,500 |
Mktg VP., Circ Dir, Circ Mgr, Analyst-House,
Analyst-Rentals, Database Director,
Database/Forecasting Mgr. | | 6.00 - 6.25 | $510,000 | $601,800 |
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If you have any questions, please call Susan Pizzano at 973.889.0006.
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