Marketsmith, Inc. - Retention/ROI Calculator

Measure the effect of a change in your retention rate on your bottom line by using our ROI Calculator. Determine whether your customer retention efforts and prospecting efforts are working to achieve your profit goals.

Annual Prospecting Circulation:

Average Prospecting Response Rate:

Prospecting Average Order:

Average Prospecting Sales/Book:

0.00

'# of House File Mailings/Year:

Average 12 Month House New-to-file Response Rate:

Average 12 Month House New-to-file Average Order:

Average Sales/Book*:

0.00

Book Cost:

List Rental Cost per Prospecting Name Mailed:

Time Value of Money (enter as percent; e.g. 5%):

Cancel Rate:

Return Rate:

Cost of Goods %:

Fullfillment Cost: (% of net sales)

Operating Margin:

100.0 %

Current Retention Rate (from month 1 to month 13):

Increase in Retention Rate (percentage points):

By improving customer service or back order rate, for example

Estimated Cross Sell % from Contacts:

What percent of your new-to-file customers will be cross sold through a customer service representative or on your web site

Estimated Per Buyer Cross-Sell Sales:

# of new 12M customers:

Initial Demand:

Initial Contrib to Profit:

Initial Contribution/Customer:

0.00

1st Year Gross Demand:

1st Year Contrib to Profit:

1st Year Contribution/Customer:

0.00

Total Additional Contribution from Increase in Retention Rate:

Total New Contribution from Cross-Sell:

Replacement Buyer Acquisition $ Saved from Increase in Retention Rate:

Total Additional Contribution:

Total Additional Contribution/Customer:

0.00

Percent Gain over 1st Year Contribution/Customer:

If you have any questions, please call Susan Pizzano at 973.889.0006.