The Marketsmith team is the best of the direct marketing consultants.
Catalog consultants
Catalog consultants
The Marketsmith team is the best of the direct marketing consultants.
The Marketsmith team is the best of the direct marketing consultants.
Catalog consultants
We offer circulation planning and project management.
We are the online circulation experts.
Contact us, the offline circulation experts.
We develop circulation strategies for catalogers.
Contact us, the offline circulation experts.
Contact us, the offline circulation experts.
Contact us, the offline circulation experts.
Contact us, the offline circulation experts.
Contact us, the offline circulation experts.
Contact us, the offline circulation experts.
Contact us, the offline circulation experts.
We develop circulation strategies for catalogers.
Database marketing analysis and stragegy.
Shoppersmith
Multichannel Strategic development of marketing strategies.
Multichannel direct marketing campaign development.
Multichannel growth strategies and solutions for your b2b or b2c.
Marketsmith's add-a-name calculator helps you analize your marketing dollar.
See how the postal rate increase will effect you with Marketsmith's postal calculator.
See how the postal rate increase will effect you with Marketsmith's postal calculator.
See how the postal rate increase will effect you with Marketsmith's postal calculator.
See how the postal rate increase will effect your non profit with Marketsmith's non-profit postal calculator.
Calculate your ROI with Marketsmith's return on investment calculator.
Calculate your Shipping and handling with Marketsmith's return on investment calculator.
Use Marketsmith's lifetime value analysis report to improve your marketing strategy.
Marketsmith suggests ways to improve the customer experience.
Set yourself apart with brand differentiation.
Persona insight reporting and analysis.
Marketsmith, Inc. is located in New Jersey.
Come visit Monica Smith at Marketsmith, Inc.
Marketsmith'll help you with search engine optimization.
Marketsmith, Inc. provides indepth reporting and marketing plans.
Contact Marketsmith and begin your marketing make-over.
Save money with a solid marketing plan.
Marketsmith, Inc. takes your marketing plan to new heights.
2008 ADD-A-SMITH(NAME) CALCULATOR
Our 2008 Add-A-Smith(Name) Calculator will help you determine whether adding names to a carrier route that currently has 9, 8 or 7 mail pieces in it will reduce postal costs for your company.

Input the shaded fields.

Use the TAB key to move from one field to another.

Once you've added names and shifted names from the 3 and 5 digit level to the carrier route pre-sort level you will arrive at the postage savings. Input the usual costs associated with order fulfillment, cost of goods, book cost plus any additional processing costs associated with add-a-name. The calculator will compare the contribution dollars from the incremental demand resulting from the added names to the postage savings. If the Contribution (after Postage Savings from add-a-name) is positive, it’s worth doing.

Enter Catalog weight, or leave blank if 3.3 oz or less.
Add-a-Name pool $ %
Cost of Add-a-Name pool (only names mailed) $ /M%
Code1 pool to append cr rte, zip+4, lot $ /M%
add a name to mail string (both mail string & add-a-name qty) $ /M%
Book Cost (excluding postage) $ %
Final Mail Qty (including add a name) $ %
Cancel Rate $ %%
Return Rate $ %%
Cost of Goods $ %%
Fulfillment Cost (% of Net Sales) $ %%
Enter Catalog Weight (leave blank if 3.3 oz or less) (in ounces) $ %
Calculated Book Weight (in pounds) $0.00%
% of names shifting from 5 digit level $ %%
% of names shifting from 3 digit level $100.00%
Names Added at Carrier Route Level 9 $ %
Names Shifting to Lower Postage Rate $0%
Names Added at Carrier Route Level 8 $ %
Names Shifting to Lower Postage Rate $0%
Names Added at Carrier Route Level 7 $ %
Names Shifting to Lower Postage Rate $0%
Postage Savings from Shifted Names $0%
Response Rate for Add-a-Name $ %%
AOV for Add-a-name $ %
Orders from Add-a-Name $0%
Demand from Add-a-Name $0%
Net Sales $0%
Gross Margin $0%
Postage Cost for Added Names $0%
Book Cost for Added Names $0%
Cost of Names $0%
Code 1 $0%
Cost to add names to mail string $0%
Fulfillment Cost $0%
Contribution (before Postage Savings) $0%
Contribution (after Postage Savings from Add-a-Name) $0%
If you have any questions, please call Susan Pizzano at 973.889.0006.
The direct marketing experts at Marketsmith lead the industry in direct marketing and multichannel marketing.