Best Practice Audits
One of the services that Marketsmith provides is a thorough evaluation of all operational and technical functions from taking an order through product delivery. We believe that these elements form a critical piece to the customer experience—from how the phone is answered and how the data are captured, to the timeliness of shipping, to the shipping charges itself. We asses marketing operations against Marketsmith identified and developed best practices. For companies that are starting out, we identify, source or work with your internal teams to insure that the customer experience is positive, consistent with the brand, and cost-effective. Companies with established programs rely on Marketsmith to audit their operations for efficiency, identify cost-saving and revenue-enhancing opportunities, as well as develop implementation improvement strategies.
Our scope on these projects can be quite broad or laser-focused depending on the need. We pride ourselves in being both thorough and fast, presenting observations and recommendations to management typically within a 60 day period.
This week at Marketsmith: Bluth’s Bananas, Olay puts fans in Times Square, TV perspective, National CineMedia & social media, and emailing money
This summer at Marketsmith we’re implementing some more fun, healthy initiatives like yoga- and Tough Mudder!
Cover Story: Marketsmith CEO Featured in Electronic Retailer Magazine