Analytics

Smart companies are doing more than capturing and storing consumer data. They are building business and marketing strategies around data-driven insights into their customers, resulting in impressive business results. Marketsmith helps you turn your database into a competitive advantage over your competitors through sophisticated quantitative and statistical analysis and predictive modeling supported by a team of data-savvy leaders.

Analytics is the pure intellectual muscle behind the crafting of business strategy. One of our core competencies is to deliver expert analysis quickly, accurately and cost-effectively. The analyses we perform include:

• Lifetime value analysis
• Square inch/merchandise analysis by prospect versus customer
• Customer analysis
• Customer loyalty index by original source
• Test analysis and history
• Source and segment performance analysis
• Category penetration and reliance
• Competitive merchandise analysis
• Custom reporting

Additionally, we have proprietary reports which provide insight for managing circulation effectively:

• Sightsmith® Marketing Audit
• Consortium Database Performance Tracking
• Customer Segmentation
• Customer Migration Patterns (over time & across channels)
• Customer Selection for Programs/Offers (list generation)
• Test Design Requirements
• Champion/Challenger Priorities
• Demand/Response Modeling and Forecasting
• Campaign/Effort Results Analysis and Exception Reporting

Phone : 973 889 0006 / Fax : 973 889 5429 / email : contact@marketsmithinc.com