Marketsmith History
Marketsmith was founded in 1999 by Monica C. Smith, when she recognized a need in the marketplace for a holistic approach to multi-channel marketing. With the explosion of brands building free-standing stores, and brands and retailers alike moving into direct mail and e-commerce, smart companies realized they needed an integrated approach that allowed them a 360 degree view of their customers shopping behavior and what marketing programs consumers were responding to. Marketsmith’s cost effective data-management, state-of the-art analytics, depth of knowledge in multiple Direct-To-Consumer (DTC) channels and sophisticated reporting and measurement make it the go-to agency for both niche brands and large, multi-channel merchants.
Our scope of services include marketing strategies and tactical execution for: e-commerce, direct mail, Direct TV (DRTV), retail and non-profit. We are capable of providing turn-key solutions including data management and analytics, strategic planning, creative development and implementation—or focus where we are needed. Whether you are looking to integrate multi-channels, or looking for strategic or tactical advice in a specific area, Marketsmith is here to help.