Find Your Spooning Soulmate
Fear not, single ladies and gentlemen- gone are the days of downing pints of ice cream alone on the sofa. Now, Ben and Jerry’s has a clever campaign that will search your Facebook profile and those of potential matches to find you a “Spooning Partner” to share your dessert with.
Ben & Jerry’s: Wanna Spoon?
Is Multitasking Really a Strength?
Some people are wired to focus on one activity while others say they work best while juggling many tasks- but in terms of business, here’s a pretty compelling argument for starting one thing and finishing it before beginning a new one.
Innovation Management: Can Multi-tasking Result in More than 60% Longer Project Time?
Generating Compelling and Productive Interactions
The “social” part of “social media” can be difficult to facilitate and capitalize on for many brands- here are some tips for creating content that benefits your company.
Mediapost: Make Facebook Content Feed-Worthy
Finally, Productive Gamification
Users may enjoy badges, but it’s only a matter of time before the novelty wears off. Applications that offer rewards for participating in media consumption and completing everyday activities.
DMNews: Gamification Moves Beyond Badges
Politics for the Masses
Thanks to social media this presidential race is more transparent than in the past, and information is accessible for everyone to learn and have a point of view.
ABC News: 2012 Conventions Embrace Social Media Openness
