Previously using a flat file data solution, MoMA felt the need to understand their customer in a larger way. Marketsmith, industry expert at customer data, built out a full relational database, providing a robust solution to gain true sight of customer path to purchase and migration through the Brand, as well as LTV. The new database will consolidate and standardize data across all channels and deliver consistent analysis and reports to fuel customer segmentation, improve response, and help create targeted remarketing efforts, as well as support all marketing campaigns. MoMA now owns a central repository to view customer purchase behavior across all channels, and will have the ability to understand changing customer patterns to drive more informed marketing decisions.
