The Marketsmith Friday Round-Up – Week of 7/02/2012

July 6, 2012

The Dalai Lama celebrates a birthday, the God Particle is found, and America celebrates the 4th, a busy week, that that’s not all

The Dalai Lama Turns 77
His Holiness the Dalai Lama turns 77 today, and Forbes has rounded up some of his teachings that entrepreneurs can learn from:
Forbes: Lessons Entrepreneurs Can Learn From The Teachings of The Dali Lama

The God Particle of Marketing
The Higgs Boson particle, also known as the God Particle because it gives all particles in the universe mass, has been found. Here, you can find the God Particle of Marketing:
MediaPost: My So Called Quark

It’s Not All Greek to Yoplait
Yoplait’s new campaign integrates social media by personally replying to customers’ tweets with witty comments in short television ads:
Ad Age: How General Mills Is Trying to Get Its Yogurt Mojo Back

TV Ads Wherever You Are
Does new media mean new ways of advertising? Not if you ask FreeWheel, a company hired by cable channels that ensures their programming will still run traditional advertisements regardless of the devices they’re viewed on.
Ad Age: ABC Television Taps FreeWheel to Make the Web More Like TV

And some highlights from fireworks in Washington, D.C. this Fourth of July