Marketsmith was tapped by manufacturer and online marketer of seasonal appliances to expand its direct to consumer marketing reach through DRTV and one and offline strategies. “As the premier developer of integrated direct marketing programs, Marketsmith is excited to take on the challenge of growing the marketplace for this niche product,” stated Marketsmith CEO, Monica C. Smith. “With our strong expertise in DRTV, direct mail and email as well as online marketing, we are uniquely suited to create an omni-channel, integrated strategy. After an in-depth assessment of the competitive environment, we will create a comprehensive plan that will take this client through the next 12 months and make it a strong contender in its product category across all channels.”
