Marketsmith, Inc. was selected by a provider of niche services to high school students and their parents to revamp its website. The site had been suffering from inability to engage and convert visitors. Marketsmith’s talented design team brings a fresh eye and energy to developing a site design that will appeal both to parents and students and build up the vendor’s customer base. Supporting the redesign, Marketsmith will build on its expertise in online marketing and analysis by reviewing web statistics and navigation patterns and performing a competitive analysis to understand the market dynamics for the service. Marketsmith has already delivered initial concepts focusing on the services and simplifying site navigation allowing for more successful visitor experiences. Wendy Holland, who is leading the Marketsmith initiative stated, “We are thrilled to take on the challenge of engaging students and their parents, increasing use of an important service that can make a real difference for students as they move into their college years.”
