Letters From Monica C Smith

Journey On…

Dear Colleagues, In the last few months I spent more time looking back on my career than any other time I can remember. Not looking back at blocks of time but literally moments, moments that More >

Newsletter Articles

Monica C. Smith Launches I.Predictus

Monica C. Smith officially announces the launch of her latest venture, I.Predictus, a web-enabled marketing platform that helps Brands and agencies gain near time sight of omni-channel performance and ROI on DRTV and other channel More >

Newsletter Articles

Beachbody – Game Changers

There are few players in the DRTV space that do not bow at the altar of Beachbody. What Jon Congdon has done with his team is to be much admired. Many service providers see them More >

Blog

Loss is Gain; Weight Watchers shifted the Paradigm

Weight Watchers recent paradigm shift led by SVP Cheryl Callan which puts success on display with celebrities like Jennifer Hudson and Charles Barkley is a success all its own.

Blog

Thank You Oprah

I am always on the lookout for good content. And Oprah surprised me again this month with O Magazine’s focus on “How to get Better with Age”.

News

Marketsmith Analytical Tool Grows Client Revenue 45%!

he Marketsmith development team created a calculator to optimize PI rates and media placements. In its first month using the tool, our client’s revenue from PI jumped 45% and the program’s efficiency improved

Blog

The Container Store’s Integrated Approach to April

The Container Store’s April catalog, “Spring Organization Sale,” is a 44 page tabbed guide to their in-store sale that was paired with an email promotion from RealSimple. Combining the catalog with the promotional email to our household was effective and well executed targeting.

News

Join Marketsmith on LinkedIn

Join nearly 400 of your closest (or soon to be closest) friends who are part of the Marketsmith LinkedIn group.

News

Marketsmith Inc – Energizing Response Expo 2012

Join Marketsmith, Inc. as we host the new Energy Lounge at Response Expo 2012! On May 16th and 17th, find the Marketsmith team at the Energy Lounge on the Response Expo floor and enjoy complimentary coffee and Red Bull to help keep you energized all day.

Blog

Dermstore’s Spring Catalog Needs a Stronger Brand Voice

Dermstore's Spring Catalog 2012 is really well done. The “Product Playtime” theme is a departure from what we have seen in the past and the book feels well edited and engaging, but there are some missed opportunities.