Journey On…

Dear Colleagues, In the last few months I spent more time looking back on my career than any other time I can remember. Not looking back at blocks of time but literally moments, moments that were that crucial to me and my journey. As some may know I live with Celiac Disease. While it was diagnosed in my thirties I have lived with it all my life. As …

Monica C. Smith Launches I.Predictus

Monica C. Smith officially announces the launch of her latest venture, I.Predictus, a web-enabled marketing platform that helps Brands and agencies gain near time sight of omni-channel performance and ROI on DRTV and other channel spend through convergence of big data and results. I.Predictus will officially be unveiled at the ERA in Las Vegas. In a …

Beachbody – Game Changers

There are few players in the DRTV space that do not bow at the altar of Beachbody. What Jon Congdon has done with his team is to be much admired. Many service providers see them as the 800 pound gorilla, especially in this first quarter. Just about everyone would love to get a piece of the Beachbody business. But the reason their success is spectacular …

Thank You Oprah

I am always on the lookout for good content. And Oprah surprised me again this month with O Magazine’s focus on “How to get Better with Age”. …

The Container Store’s Integrated Approach to April

The Container Store’s April catalog, “Spring Organization Sale,” is a 44 page tabbed guide to their in-store sale that was paired with an email promotion from RealSimple. Combining the catalog with the promotional email to our household was effective and well executed targeting. …