Pinterest is a social networking site that was in development by Cold Brew Labs in late 2009 and made public in March 2010. The site’s mission statement is to “connect everyone in the world through ‘things’ they find interesting.” In January it became the fastest website to ever hit the 10 million visitor mark and is still rapidly gaining popularity, especially among women users. Pinterest is a great way for people to share anything: from articles they find interesting to products they love, as well as things they love to do, places they want to go, crafts they want to make, and fuzzy animals- the list is endless.
The idea is that users create themed “pinboards” and surf the internet “pinning” snapshots from websites to the board. These clips are usually links to the full website, but can also simply be photos or text. Users can also choose specific people’s boards to “follow,” and pins put on those boards then show up on a newsfeed-style homepage. If a user likes a pin, it can be “re-pinned” to one of his or her own boards so that everyone following that board will see it as well. This chain-like sharing feature makes it easy for pins to be on thousands of boards and be seen by any of the site’s over 12 million users. With this powerful combination of taste-making and sharing capabilities, Pinterest has enormous potential for marketers, specifically those in retail. The lack of distinction between a consumer’s profile and a brand’s is also helpful in establishing a sense of trust. Copyblogger has compiled a list of innovative ways that brands can use Pinterest to strengthen their image including pinning coupons, keeping an eye on trends and creating “Testimonial” boards. Marketsmith has been pinning as well – connect with us! How do you plan on using this exciting new outlet to help your brand?