Monica C. Smith and Amy Allan Smith attended the release party last night at the NYSE for Who Cares Wins, a new book by David Jones, CEO of Havas and One Young World. ABC’s Bob Woodruff interviewed Jones, allowing him to expand on his theme of the importance of businesses caring about more than the bottom line.
In complete agreement with his thesis, I was so inspired that I started reading the book as soon as I got home. It is a must read, underlining the awesome point that corporations, brands and businesses must align the goals of doing well and doing good. It is critically important to me that we not only make sure that Marketsmith achieves its goal to support our own actions of doing good thru One More Smith, but also that we ensure our strategic discussions with the over 40 businesses we will touch in a year include the idea of how doing good can fit into their strategies.
Thanks to the presenters of the event, the North American Directors of Havas, Euro RSCG Worldwide, Arnold and the Havas Media Companies, for including us on the guest list
Monica C. Smith and Amy Allan Smith
Monica and Abed Abusaleh, EVP of Euro RSCG Edge
David Jones speaks about his Who Cares Wins philosophy – YouTube
Who Cares Wins: Why good business is better business – Amazon
Monica C. Smith
CEO and President
Marketsmith, Inc.
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