CVS needs to realize they can’t really have their cake and eat it too. This week, as a part of the CVS loyalty program, we received a men’s hair direct mail piece. The problem is we do not buy any hair products at all from CVS, we do not color our hair with products from CVS, and we have never purchased a single men’s product from CVS. So here is where they teeter on the fine line between having a loyalty program, and being able to use it to the advantage of the customer.
Our household wants to be informed on sales and new products, but we expect to be spoken to appropriately. CVS needs to work harder on getting their communication and business rules tightened. In addition, Just for Men should request some of their co-op dollars back because the only thing they got right is the distance from my house to the CVS store in town, and the confirmation we are active consumers.
Monica C. Smith