Weber’s new ad campaign, “Have Fun With It,” began airing on April 25, 2011. It’s an absolutely fantastic campaign. It shows diversity in demographics and conveys the versatility of their different SKU’s and categories of grills.
This campaign, in my opinion, will go down as one of the best this year. The media has been well placed. To date it has run over 700 times on at least ten different national cable stations, not surprisingly representing a wide variety of audiences. Their online SEO and paid search is well done and Webber dominates the online reviews.
Charlie Martin, Executive Vice President and CMO of ACH Food Companies, will add this impressive run to his list of well positioned Brands. Mr. Martin, every time I see those commercials I want to grill and I don’t even know how to cook!
Monica C Smith