I received this email from Old Navy on April 21st. They’ve tied in the concept of an Easter Egg hunt using QR codes in place of eggs, and have linked that to a Sweepstakes. It’s an engaging concept, a great store traffic driver, and the perfect way to capture a customer’s full name and address. Asking customers to hunt for 15 different codes means these individuals are not only coming into the store and giving their information, but they are staying and browsing the merchandise.
I remember being excited about Easter Egg hunts as a child and I was almost that excited again to see what was in store for me as I headed to Old Navy. And I can guarantee whenever Old Navy gets me in the door, I leave the store with at least one Old Navy bag and my wallet at least a little bit lighter.
It’s not enough to just utilize the most up-to-date technology and to speak to the customer in the way they desire, Brands have to deliver relevant content. QR codes need to have a purpose and give the customer a reason to stay engaged. Old Navy gets it – and I can’t wait to see what they come up with next.
Carina Pologruto
Director Client Services
Marketsmith
