Colonial Hardware, a leading supplier of Hardware and Tools to the Plumbing and Contracting industries in the Mid Atlantic, has engaged Marketsmith to develop and execute and email marketing program. Former circulation client is looking to Marketsmith to set up and implement an email communication program to grow its customer base and overall revenues. “This company has a strong customer base and consistently high value product line,” explained Marketsmith President and CEO, Monica C. Smith. “They are perfectly positioned to increase sales through a carefully focused communication strategy, reaching customers and prospects with targeted messaging that speaks directly to their needs. We are delighted to be hand in glove again with this regional leader in its field.”
