High end marketer of men’s apparel picked Marketsmith to create, manage and execute the company’s DRTV strategy. “With a strong presence indirect to consumer marketing, this pioneering marketer is looking to DRTV as a new channel to acquire customers,” according to Monica C. Smith, Marketsmith’s CEO and President. “It is a perfect fit for us since we have developed some of the most innovative analytical tools in the industry for crafting successful DRTV strategies. Our clients typically see double digit lifts in response and conversion rates. We are very pleased this icon in men’s apparel has chosen to work with us as it carves out new space in direct marketing.”
Tags: direct marketing, DRTV, drtv marketing, marketing strategy Category: DRTV, News, What's New. You can leave a response, or trackback from your own site.