One of the country’s foremost arts organizations chose Marketsmith to evaluate its website, laying the groundwork for a multimillion dollar web store overhaul. Marketsmith reviewed all aspects of the site from ease of use to functionality to integration with other consumer touchpoints. Additionally we analyzed page content, search patterns, site structure, visitor behavior and product performance identifying a hit list of key factors that underlie the potential effectiveness of the site. We are working with the museum store team to ensure that the site redesign will enrich the customer’s online experience and generate significantly improved outcomes.
“Your audit of our website is exactly what we were looking for!” stated the museum’s Direct Response Director. “You covered everything we needed and provided incredible detail along with extremely helpful insights and recommendations for our site rebuild in 3 weeks to hit our deadline. We want to make sure you continue to be involved in the process, helping us navigate all of the relationships between the technical and marketing requirements of the site. We feel Marketsmith is really an extension of our in-house team and a true partner we can rely on. Thanks again for all the great work!”
Previously, Marketsmith had performed an audit of its catalog marketing and delivered a detailed prescription for increasing catalog performance.
“Just as we delivered insight to strengthen D2C catalog performance, we dug down into the data to identify those factors which are critical to the success of the new online store,” explained Monica C. Smith, President and CEO of Marketsmith. “Our detailed recommendations focus the redesign on serving up the optimal customer experience. We appreciate the confidence this client has shown in Marketsmith, looking to us to provide guidance on how to make sure its two major direct channels are most effective.”
For a sample excerpt from a website audit, please contact Todd Russell, SVP Client Services, trussell@marketsmithinc.com
Tags: e-commerce, integrated marketing strategy, internet marketing, marketsmith audit, multichannel marketing audit, multichannel marketing strategy Category: News, What's New. You can leave a response, or trackback from your own site.