Marketsmith is pleased to announce that I. Todd Russell has joined its team as Senior Vice President Client Services. With a strong background and expertise in harnessing new technologies for marketing growth strategies, Todd brings well developed and hands-on experience in social media and networks, marketing automation, CRM, ecommerce strategy, and digital program development. “I am truly excited that Todd is joining Marketsmith,” explained Monica C. Smith, President and CEO. “We have been searching long and hard for just the right person to help our clients take advantage of new technologies integrated into traditional direct marketing channels to expand both reach and revenue. He is that rare talent who can communicate with the highest levels in an organization and still oversee the most minute details of a marketing program to ensure that goals are met and expectations exceeded. Building on Marketsmith’s ability to create and execute marketing strategies across DRTV, online marketing, direct mail, broadcast, and print, Todd will add his expertise in ecommerce, social media and traditional direct marketing to synthesize requirements and develop holistic solutions that integrate marketing activities across all channels. He will work hand in glove with our clients delivering on our promise to make a difference within 30 days.”
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