DRTV home appliance giant looked to Marketsmith to expand sales efforts for two major products into Canada. Combining competitive assessment with call center review and proprietary media analysis methodology Marketsmith is creating and executing a strategy moving this DRTV advertiser into the Canadian market. The multi-pronged approach will stabilize performance and drive conversion. Monica C. Smith, Marketsmith CEO and President points out that “Drawing on our previous international experience and our forensic analytical techniques we produce insight that will translate directly into improved performance. We are able to factor in marketplace understanding to ensure that our strategy is responsive to the existing market conditions. We know that when it comes to direct response media one size does not fit all markets and customers.”
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