Beauty brand that sells through spas and online turned to Marketsmith for understanding its buyer profile and how to translate that information into an expanded direct to consumer program. Marketsmith provided an in depth look at the company’s buyers for the Board of Directors to help guide the strategy that will drive new direct initiatives. “We were very pleased to be able to give this Brand true insight into its buyers and their purchase behavior as the company explores new direct channels,” stated Monica C. Smith, Marketsmith CEO and President. “They have told us that our strategic analysis has provided a new level of understanding how their customers interact with their Brand.”
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