A longstanding nonprofit publisher is looking to increase its marketing presence and has selected Marketsmith to review its catalog marketing efforts and assess potential. Marketsmith will employ its Sightsmith® marketing audit process to analyze past performance, internal processes, industry best practices, and company specific metrics to determine potential performance and recommendations to improve results.
“Our audit process has been used to help many different types of marketers find real opportunities for growth and expansion in their direct marketing operations. We are confident we can deliver insights and strategies that will add new life to this publishers catalog,” commented Marketsmith President and CEO, Monica C. Smith.
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