High end fashion accessories retail client needed new venue to create awareness, find new customers and increase revenues. The multi-store merchant’s products appeal to a fashion conscious and mobile consumer base. Capitalizing on the client’s visually engaging creative used in its direct media campaigns, Marketsmith recommended commuter transit locales from upscale communities as part of its integrated marketing program. In the midst of the economic downturn, this merchant has seen sizeable growth in Spring/Summer 2010.
“Transit media has contributed to the strong double digit improvement in sales seen by this fashion retailer this season versus last year,” according to Marketsmith President and CEO, Monica C. Smith. “At a time when consumers are generally spending less, merchants need to think out of the box to grab the attention of their customers. We have found that transit media is very effective in increasing awareness, driving web traffic and ultimately sales to reach an audience that continues to spend money on goods and services.”
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