While many companies were looking at moderate responses, at best, this holiday season, Marketsmith clients turned in strong double digit increases year over year. A niche cataloguer showed an 80% increased in bottom line results. A specialty retailer drove store traffic for those receiving a mailing increasing revenue by 19%, with individual segments showing increases of 9%-64%. “Our customer focused analytics allow us to create different strategies for different customer/prospect groups,” explained Susan Pizzano, Executive Vice President for Marketsmith. “We dig deep into data to make sure we understand customers multiple paths to purchase so we can develop marketing campaigns that are targeted to particular customer purchase behaviors. We work closely with our clients, guiding them in marketing strategies that deliver results.”
Tags: 2009 holiday numbers, customer insight, customer path to purchase, customer tracking, marketing analytics Category: News, What's New. Both comments and pings are currently closed.