A niche luxury retailer looking to expand its multichannel marketing efforts has employed Marketsmith to build a marketing database and provide ongoing marketing and database services. “Our marketing database solution is designed specifically to meet the needs of retailers who need a cost effective method to help them understand their customers better and market more effectively to them,” explained Monica C. Smith, Marketsmith President and CEO. “With our extensive experience in the specialty retailer marketplace, we bring both online and offline skills and expertise that allow us to use customer data in designing the most comprehensive and integrated marketing program for this client.”

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