Monica C. Smith, Marketsmith CEO and President, one of New Jersey’s Best 50 Women in Business
Marketsmith is pleased and proud to announce that Monica C. Smith, our CEO and President, has been selected as one of New Jersey’s 2010 Best 50 Women in Business.
Using an independent panel of judges to evaluate women business leaders in New Jersey, NJBIZ along with sponsors Wachovia a Wells Fargo Company and WithumSmith+Brown, PC, a certified public accountant and consultant firm, has recognized Monica for her “outstanding contributions made to the state of New Jersey, both in her industry and community.”
Ten years ago Monica left her corporate job to start a new kind of marketing company that takes a holistic view of the consumer, consolidating data from direct mail, e-commerce and retail stores, and turns them into actionable insights, allowing companies to understand their customers better and market more effectively to them. Filling an important need in the marketplace, Marketsmith quickly grew into the leading edge Direct Marketing agency in the US. At the same time Monica has set up an internship to train young women from her high school alma mater in the direct marketing industry, has established an award for entrepreneurship among college age women, and has been building One More Smith, an organization dedicated to providing medical care, safe shelter, food, training and affection to homeless domestic animals with medical and behavioral problems.
Upon receiving the news that she received the award, Monica stated, “I am honored to be among this select group of women. I never could have reached this point without the hard work and dedication of my staff who have stuck with me for the long haul, the trust of my clients, and the steadfast love and support from my family and friends upon whom I know I can rely. While we can look back with pride and satisfaction over the past ten years of building Marketsmith into a dynamic organization that is serving clients of all sizes and providing them with honest and useful insights and action plans to help them market better; we are also looking forward to even more exciting results as we tackle new challenges and move boldly into the new decade. The past two years have been tough for many businesses, and we have tried hard to keep our eye on the ball, making hard strategic decisions for growing our business and at the same time making sure not to forget our responsibility as corporate citizens and community members. I thank NJBiz for the recognition and look forward to meeting the other women also recognized for their accomplishments.”
Monica will be honored for her business, civic, and philanthropic achievements a special reception April 7, 2010 along with the other award recipients.