Inventory Tier Report: Improving Media Buying Efficiency
Problem:
DRTV companies are paying millions for media time. Inefficient buying is costly. And not knowing if your buys are inefficient is even more costly.
Solution:
Marketsmith’s Inventory Tier Reports provide a real time buying solution which allows a company to have sight of relevant information at the time that media is purchased rather than waiting for after the fact performance reports.
Problem:
- For long form spots it is difficult to secure best performing media for future airing at the most cost effective rates.
- For short form spots it is challenging to be able to identify problem buys in a timely manner and improve buying strategy immediately.
Solution:
Our Inventory Tier Report creates a three tiered classification of all past media buys. Within a day of receiving data, we provide a detailed roadmap optimizing specific spot expenditures for any time period from one week to six plus months out, including:
- One of three overarching pricing strategies for each media unit: Hold/lower, renegotiate, or avoid
- Specific cost per spot ceilings and recommended number of spots
- Total weekly media spend per week
Problem:
Most companies lack a complete understanding of historical performance and spend efficiency.
Solution:
We consolidate multiple data points from tens of thousands of individual spots, presenting a detailed performance analysis by spot, daypart, media outlet, day, spot cost, MER, season, giving a company complete sight of its historical spend.
Tags: buying strategy, DRTV, DRTV inventory reporting, media buying efficiency, strategic marketing, strategic marketing analysis Category: News, What's New. You can leave a response, or trackback from your own site.
