Publicly-traded DRTV Fitness Powerhouse chooses Marketsmith for strategic direction
Marketsmith was selected by a major player in the DRTV and fitness marketplaces to build a strategic roadmap for its 2009 Holiday and 2010 direct-to-consumer marketing programs. In addition to creating an integrated plan to include marketing across multiple channels, Marketsmith will develop strategies to increase customers’ participation in the overall brand by defining and offering opportunities to expand involvement with one product line into another. Monica C. Smith, President and CEO of Marketsmith, stated, “We are pleased to be able to work with this leader in the fitness/lifestyle arena, to bring precision to their plan, increase their bottom line performance, and allow the brand to grow.”
Tags: diect TV marketing, direct marketing, drtv marketing, marketing strategy, Marketsmith, Monica C Smith, multichannel marketing Category: News. Both comments and pings are currently closed.
