DRTV Giant increases reliance on Marketsmith for Media Buying and Marketing Services
Multimillion dollar direct response TV merchant, consistently among the top five media spenders has expanded Marketsmith’s scope of responsibilities to include direct to consumer marketing for eight household appliance product campaigns, up from the original two. In addition to media strategy, planning, and analysis for both long and short form infomercials for all products, Marketsmith has built and is managing a marketing database. We have also designed and are implementing an online strategy which includes email deployment, paid search, and website strategy.
“Since beginning our work with this innovative marketer in late 2008, we have improved results from marketing spend, identifying best performing media and offers and thereby increasing efficiency. We have streamlined reporting, while providing a clear view of results on a weekly basis. We are very excited to take this client to the next level in marketing sophistication,” stated Monica C. Smith, Marketsmith President and CEO. “We have found that our in-depth analytical approach brings clarity to the complex intersection of multiple data points in this arena and allows us to create algorithms and results oriented metrics to optimize media spend. We are integrating all marketing channels into potent, cohesive programs for all eight product lines.”
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