In Economic Downturn Marketsmith Helps Organizations Assess Opportunities
Marketsmith, Inc.’s forensic marketing audit is providing insight and strategic roadmaps for companies and organizations looking to improve in today’s economy. Marketers realize that they must question all assumptions and rethink approaches and tactics which have worked previously. “We are in a whole new ball game” stated Monica C. Smith, President and CEO of Marketsmith, “and these times call for a mix of out of the box thinking applied to historical data. Understanding where the customer is and addressing her/his needs and wants must underlie any marketing program for it to be successful.”
Four organizations (two multimillion arts organizations with retail and catalog operations, a high end home décor marketer, and a gourmet food manufacturer) have recently selected Marketsmith to perform in-depth marketing audits and strategic reviews to assess historical performance and develop strategies to strengthen the current businesses. For each of these clients, Marketsmith delivered comprehensive analyses combined with specific executable recommendations based on their own history and marketing objectives, providing roadmaps for the near term and grounding in the fundamentals to guide longer term strategies.
Ms. Smith continued, “We have been able to provide insight into customer purchase behavior and potential multichannel sources for these clients. Our analysis gives them concrete action steps along with Marketsmith best practices that will help their operations be successful in the next 6 to 12 months, as well as beyond.”
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