MARKETSMITH WELCOMES CHIEF BRAND STRATEGIST
It is with great excitement that we welcome Tom Peterson to Marketsmith Inc. as Chief Brand Strategist. Tom brings with him a career of talent and success to our firm.
With exceptional business savvy, Tom adds a dimension of romancing the Brands to Marketsmith’s expert strategic execution for our clients. He combines his creative insight with his marketing expertise to develop Business and Brand Strategy. Tom has led major retail and consumer marketers in developing the long range business plans which build brand equity and profitable growth while ensuring that these companies stay true to their brand values. He understands Consumer/Brand Marketing and the need for integrating all aspects of the marketing mix: regional and international marketing, creative development, advertising, public relations, merchandising and product development and management. He thrives on creating and supporting a cohesive brand identity and Customer Acquisition Experience that are consistent across all channels. Tom has a unique blend of creativity, practicality, innovation, and style which translate into improved performance across all metrics.
Most recently Tom was the Director of Global Brand Development for A.T. Cross. While at Cross, he worked closely with the Marketsmith team to quadruple direct to consumer sales. Among his many accomplishments, Tom led the brand strategy and creative efforts, updating the Cross brand through merchandising, store design, advertising, and packaging. Not only did these changes result in unprecedented revenue growth, but the packaging redesign alone saved hundreds of thousands of dollars in packaging and freight costs. Tom also originated the idea of the “Breast Cancer Awareness Pen,” with a portion of proceeds going to Susan G. Komen Foundation. The pen became the best selling SKU for Cross, and it also helped Cross build affinity with a key target demographic—women. Additionally, Tom led a shift in strategy from being a pen manufacturer to being a lifestyle accessory brand for “where and how you work.” The business tote bags and leather goods which were added to the product mix resulted in exceptional retail growth.
Prior to Cross, Tom held senior/executive marketing positions at Unilever, Estee Lauder, Elizabeth Arden, and Swarovski. As part of running the Direct Consumer channel at these companies, Tom was responsible for customer acquisition, utilizing database management, analytics, paid search, organic search, direct mail, PR, co-branding, and relationship marketing.
Needless to say, we are thrilled to bring him on and have him work with our Brand marketing clients. His creativity and innovative perspective allow us to help our clients achieve a new level in their Brand experience and connecting with their customers.
Tom and Monica would love to meet with any of you to talk about the answers to the questions we have been fielding from our clients:
- Are we maximizing the strengths of each channel while keeping costs under control?
- Are we flexing our brand muscle in a way that engages the consumer in real time, that speaks to what the consumer is thinking today?
- Are we grabbing all low hanging fruit? How do we do that and stay within budget?
- How do we create programs that truly engage our customers and generate sales?
Marketsmith has long been associated with exceptionally strong marketing operation capability, due to our low cost, immediate value database and analytic systems which are executed by our incredible arsenal of marketing and analytic talent. With our successes and Tom’s strategic and creative talents we have now incorporated an even greater marketing resource into our offering.
Call Monica today at 973 889 0006 or email her at msmith@marketsmithinc.com to set up a time to meet Tom.
Tags: brand, brand building, brand development, brand marketing, brand strategist, brand strategy, branding, business brand strategy, consumer brand marketing, customer acquition, Marketsmith, Tom Peterson Category: News, Newsletter Articles. Both comments and pings are currently closed.
