Multi-location Pharmacy selects Marketsmith for Marketing Facelift
Marketsmith has been selected to help a local pharmacy chain gain a better understanding of its customer base in order to develop more targeted and effective communication vehicles to drive both retail and online sales. Through customer behavior and demographic analysis and database enhancements, Marketsmith will develop strategies to enhance consumer loyalty, increase foot traffic, and build a strong online following. Monica C. Smith, President and CEO of Marketsmith, stated, “Through our detailed and focused analysis we will be able to provide an in-depth profile of customers and their actions. We will then determine the most effective communication vehicles to build loyalty and impel customers to support their local pharmacy rather than the national chain across the street.”
Tags: catalog marketing, database management, database marketing, Direct TV marketing, drtv marketing, marketing analysis, marketing consultant, Marketsmith, Monica C Smith, multichannel marketing Category: News. Both comments and pings are currently closed.