Monica C. Smith, Marketsmith, Inc. President and CEO, is the featured speaker at the afternoon general session, Thursday March 12, 2009. Monica will deliver a multimedia presentation that focuses on understanding a customer’s path to purchase given the tectonic shifts in the way people think about and actually purchase products in today’s multimedia, multichannel environment.
Drawing on client and research data, Monica will identify different customer groups and what is important for each group in this new world order, what triggers engage the different groups, how customers disengage from a brand, and how merchants need to think about communicating most effectively with their customers – which channels work for whom and how do the multiple channels interact from the customer perspective.
NEMOA’s Spring Conference takes place March 11-13, 2009 in Boston at Renaissance Boston Waterfront Hotel. For more information, please visit www.nemoa.org.
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