Trends in S&H offers (Multichannel Merchant)
Feb 1, 2009 12:00 PM, By Curt Barry

“If you looked at all the catalogs and promotions out there this past holiday season, there’s one phrase they have in common: free shipping.

My company, F. Curtis Barry & Co., tracked hundreds of promotions that arrived in our postal and e-mail mailboxes from August through December 2008. We also polled dozens of multichannel businesses on their free shipping strategies.”

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