DRTV Giant chooses Marketsmith
Multimillion dollar direct response TV merchant has chosen Marketsmith to provide strategic guidance and oversee its marketing programs. This marketer of innovative small appliances is interested to grow its sales and market share using direct response television and other media. Marketsmith will apply rigorous performance based metrics and business rules to identify the most efficient and effective advertising mediums.
“We are very excited to take on this new venture brought to us by a former client,” stated Monica C. Smith, Marketsmith President and CEO. “We have found that our in-depth analytical approach brings clarity to the complex intersection of multiple data points in this arena and allows us to create algorithms and results oriented metrics to optimize media spend.”
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