Two Additional High-end Multichannel Marketers select Marketsmith to build Databases
International fine linens and luxury apparel and accessory marketers have tapped Marketsmith to build and manage their marketing databases. These multichannel marketers want to bring an added level of sophistication to their marketing efforts by increasing their understanding of their customers and their purchase behavior over time in order to maximize marketing activity results.
“Expanding on the circulation services we currently provide to these two high-end retailers, we are particularly pleased to be able to improve on the services we deliver through the implementation of a marketing database. Marketsmith’s cost effective marketing database option offers a holistic customer view at an affordable price. It is perfect for marketers with file sizes of fewer than one million names,” explained Monica C. Smith, Marketsmith’s President and CEO. “We can give both of these businesses real insight into their customers buying habits and structure marketing programs that build on that knowledge, creating offline and online strategies developed from multiple criteria. We expect the increased degree of understanding that comes with the database use to translate into tangible, bottom line results for each company. These two databases bring the total number Marketsmith has built in the second half of 2008 to five.”
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