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We hope this information is of value to you. If you have any questions about the materials enclosed please do not hesitate to contact the speakers directly. Their contact information is listed on slide 18 of the presentation.
More and more there seems to be a key question that is top of mind for many multi-channel and retail direct marketers – “How many co-op databases should I be in?” This is especially true of marketers who are currently using many, if not all, of the co-op databases as a primary source of prospect names.
Join Abacus, a division of Epsilon, the industry’s leader in cooperative data, and Marketsmith, Inc., a best-in-class marketing leader of direct marketing strategic services, widely recognized as the most innovative circulation, database, and analytics consulting company in the U.S., for a valuable webinar where you will hear the key considerations and approaches to leveraging co-op database(s) to meet your marketing needs more effectively.
In this session, you will learn the following:
- Key trends driving this question
- Impact of multiple co-ops on your marketing strategy
- Tips and strategies for evaluating co-op performance and value added
- How to conduct an evaluation process
More information on our speakers.
Tags: Abacus, circulation planning, co-op, database marketing, database marketing strategy, Direct Marketing Consultants, integrated marketing, Marketsmith, Monica C Smith, online marketing, webinar Category: Events, News. Responses are currently closed, but you can trackback from your own site.
