Marketsmith Signs Two More Databases
Two more companies have just selected Marketsmith to provide their database solutions.
A high-end children’s apparel specialty retailer is expanding its direct to consumer activities. The database will provide a single repository that houses transactions from retail stores, the web, catalogs, and emails allowing the company to gain more in depth understanding of its customers purchase behavior and improve the outcomes.
A cataloger that features quality period furniture and home décor has decided to move its current database to Marketsmith because the Marketsmith solution is more cost effective in providing a consolidated and actionable view of customer activity and tracking the effect of each contact vehicle across all channels.
Monica C. Smith, President and CEO of Marketsmith, stated “Clearly the record number of databases we are building shows that we have created a solution for catalogers and retailers that is affordable, productive and valuable. We focus on giving our clients a holistic view of their customers that feeds offline and online marketing programs, allowing us to fine tune strategies based on multiple criteria. We expect each company to experience 20% growth in the next year. Our cost effective solution provides a level of marketing sophistication that might otherwise be unaffordable in today’s challenging economy.”
Tags: customer analysis, customer path to purchase, customer profiling, database marketing management, database marketing strategy, direct marketing, drtv marketing, marketing databse, Marketsmith, Monica C Smith, multichannel marketing, retail marketing Category: News. Both comments and pings are currently closed.