FOR IMMEDIATE RELEASE
Marketsmith, Inc. and Lett Direct, Inc. Announce Alliance
October 22, 2008. Morristown, New Jersey and Bethany Beach, Delaware
Today, Lett Direct, Inc. and Marketsmith, Inc. formally announce they have signed an agreement to offer services and expertise jointly to the clients they serve. The alliance shows a long term commitment to each other, a mutual platform, and the mission to serve the catalog community with excellent service, low cost, high value solutions and a wide breadth and depth of expertise. The firms will remain two separate companies offering one service platform. The joint marketing services include on- and offline circulation planning, optimization, and analysis for all marketing media (direct, space, radio), marketing databases, merge/purge, and email deployment and management.
Together Marketsmith and Lett Direct are positioned to be the most cost effective, responsive, and comprehensive marketing team offering analysis and solutions in all online and offline media, with a particular emphasis in contact strategy and building marketing databases that are guaranteed to be the lowest cost solution, fastest build, and practical for any catalog model.
Monica C. Smith, President & CEO, Marketsmith, Inc. said “I am thrilled to be working in collaboration with Steve who is a proven entrepreneur who delivers great value to his clients. Marketsmith will work in conjunction with the Lett Direct team to add our strategic insight, multi-talented team, and operational infrastructure to augment his current offerings.” She continued, “Lett Direct and the brand Steve has built is fundamentally in line with our organization, offering a high service level, a passion for the client, and an Executive with a strong point of view. I have long admired his writing and love the Brands he serves. Steve has sound judgment, a steady hand, and a great skill, especially in the print side. Lett Direct and Marketsmith complement each other. Steve has shown himself to be a great mentor to me, offering sage advice, entrepreneurial thinking, and a willingness to grow our collective companies to be the preeminent marketing resource for the entire catalog community, no matter what a catalog’s revenue size is. Most importantly, as our catalog community faces greater challenges than ever before, circulation planning is not enough for any cataloger; so the combination of our platforms leverages the greatest tool set available as an out-of-house solution. Circulation-only houses, consultants, or add-on services offered by list firms will be challenged to offer what our joint model can do in terms of analytics, analysis, turnaround time, success rate, and price. Overall, it will be hard to compete.”
Stephen R. Lett, President & CEO of Lett Direct, Inc. stated “The Marketsmith Brand is well respected in our industry. This agreement will allow us to share the expertise of both firms on specific projects for the benefit of the client. They do great work, and I have long appreciated them from a distance. We have not competed against each other, because traditionally we serve two different market needs in the catalog segment. Marketsmith has a strong reputation for quality of services, attention to detail, and focus on client needs.” He added, “Monica has built an infrastructure that helps catalogers quickly find and apply the answers they need to their business model. As a whole, their end-to-end solution is fast, creative, forward thinking, and well rounded. Meeting them and having a few projects under our belts together has cemented this relationship with confidence.”
Marketsmith, Inc. is a strategic marketing company, serving catalogers, retailers, non profit organizations, and other multichannel marketers since 1999. We are the most innovative provider of multichannel marketing strategy, customer insight, analysis, and marketing optimization in the industry. Our multi-disciplinary team of retail, catalog, and other multichannel marketing professionals has extensive experience and expertise in strategy development, customer acquisition and retention, in-depth analysis, building brand awareness and loyalty, online and offline contact strategies, and data structure and management.
Monica C. Smith
Lett Direct, Inc., started in February, 1995, as a consulting firm specializing in Catalog and Internet Marketing, specifically: Strategic and Circulation Planning, Demand Forecasting, Plan Execution, Internet Marketing Analysis, and other services for the direct marketplace. Steve started the business after being a cataloger himself for 25 years. He spent 15 years with business-to-business catalog companies, the balance with consumer catalog firms. Lett Direct, Inc. has built a team of seasoned catalog circulation professionals, all with the necessary experience to support clients.
Stephen R. Lett
For further information, contact:
FOR MARKETSMITH, INC.
Davey Rosenbaum, Vice president Marketing Operations, Marketsmith, Inc. 973.889.0006
FOR LETT DIRECT, INC.
Stephen R. Lett, President, Lett Direct, Inc., 302.539-7257
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