Abacus, the leading provider of co-operative data selected Marketsmith, Inc. , a best-in-class marketing leader of direct marketing strategic services, widely recognized as the most innovative circulation, database, and analytics consulting company in the U.S., to provide the industry expertise in their upcoming webinar—How Many Co-ops Should You Use? The webinar will offer insight into how to determine optimal use of co-operative databases through a detailed description of the evaluation process Marketsmith employs in circulation planning and analysis. Susan Pizzano, Marketsmith’s Executive Vice President and Monica C. Smith, President and CEO, will join Casey Carey Senior Vice President Product Management at Abacus to cover:
- Key trends driving this question
- Impact of multiple co-ops on your marketing strategy
- Tips and strategies for evaluating co-op performance and value added
- How to conduct an evaluation process
Please click here for more information or to register.
Tags: Abacus, circulation marketing, co-op, co-operative data, coop, database marketing, e-commerce, internet marketing, marketing analytics, marketing strategy, Marketsmith, online marketing, webinar Category: News. Both comments and pings are currently closed.
