Where did Internet sales go?
Chantal Todé
August 22, 2008
“If catalogers’ Web site sales are down, they’re not investing in prospecting enough,” said Monica Smith, president and CEO at Marketsmith Inc., a direct and multichannel marketing firm. Search engine marketing and e-mail aren’t enough to create a compelling online experience, she said, pointing out that “you’ve got to be in the viral game and you have to be where you’re constituents are.” For younger users, this means engaging in blogs, online games and social networking. “You need to be in those places” she continued.
A catalog-based company with a strong online presence is REI, Smith said. “They do a good job connecting with buyers.”
Tags: brand builging, catalog marketing, DMNews, internet marketing, internet sales, marketing consultant, marketing prospecting, Monica C Smith, multichannel marketing, web marketing Category: News. Both comments and pings are currently closed.