JOINING THE MI GENERATION
High-end women’s fashion accessory company has selected Marketsmith to create and implement its MI (multichannel integration) program, expanding Marketsmith’s scope from offline circulation to a comprehensive marketing strategy grounded in a holistic view of the customer. Marketsmith will oversee and manage a database build which will allow this merchant to capture and track transactions across all channels and develop a coordinated multichannel contact strategy grounded in an understanding of historical performance.
Monica C. Smith, President and CEO of Marketsmith, stated, “With a targeted audience of women seeking distinctive fashion accessories, it is critical for this niche merchant to gain the fullest understanding of its customers’ purchase patterns and behaviors. Our new MI program will allow us to consolidate and provide in-depth analysis of transactional behavior to create the most effective contact strategy. To be successful in this shifting marketing environment, a company must coordinate its marketing operations across all channels. It is the MI generation for marketers.”
Tags: catalog marketing, circulation marketing, marketing consultant, marketing strategy, Marketsmith, MI, Multichannel Integration, multichannel marketing, offline marketing, online marketing Category: News. Both comments and pings are currently closed.