Monica C. Smith joined ACMA Executive Director Hamilton Davison in Washington on Monday March 10 to speak with Postmaster General John Potter about the effects of the 2007 postal rate increases on catalog mailers. “We were so pleased to be participating in this session,” Monica stated. “It is time that the catalogers had a voice in the Nations’ Capital that told their story, the story of entrepreneurs who have worked hard to build their businesses, provide jobs, and deliver customer satisfaction, who have often been overlooked in the past.
“The reality is this postal rate percent came out of left field, to think roll backs would come overnight or that they are even possible would be a futile effort, but what is possible is for the Post Office to view catalogs as a contract for a calendar of events, applying relief based on frequency and volume, and not on a transaction by transaction basis. The bottom line is the catalog industry needs relief now or the Post Office will see the average reduction in circulation by 15% continue year over year, and not just this year. The number of entrepreneurial companies will decrease by double digits because the perfect storm of increases in paper, postage, and freight was delivered months before the dawn of an extraordinarily weak economy. Our plan is to do our best to represent those companies that can not afford an NSA or postal attorney.”
Read The Post Office and You by Monica C. Smith
Tags: ACMA, catalog consultants, catalog marketers, catalog marketing, direct mail marketers, Direct Marketing Consultants, integrated marketing, Marketsmith, Monica C Smith, postal rates Category: News. Responses are currently closed, but you can trackback from your own site.