The theme of this year’s MBS Users Forum is Defining the Future. Monica C. Smith President and CEO of Marketsmith, Inc. will address understanding the role and value of the catalog on cross channel sales. While it is obvious that the catalog drives sales to other channels, mailers are struggling to measure its impact accurately on each purchase channel. As the cost of putting a catalog in the mail continue to increase, there is increased scrutiny of its effectiveness. Monica will provide insight and business rules for assessing the value of a catalog in a multichannel environment.
Other topics to be covered at the forum include:
- Understanding the contribution of catalog promotions in a converging marketplace
- Measuring long-term value on a customer-by-customer basis
- The future of the database marketing industry
Join MBS and your colleagues at this event designed to provide you with insight into today’s marketplace, new skills to better measure your multichannel results, and renewed inspiration for tackling your marketing challenges.
The forum will be held May 14-15, 2008 at The Inn at East Wind, Wading River, New York. Go to www.mbsinsight.com for more information.
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