MONICA C. SMITH PARTICIPATED IN EXECUTIVE ROUND TABLE AT DMI COOP
Monica C. Smith, President and CEO of Marketsmith, led off The View from the Top, a discussion among top executives at the Direct Media Inc. Client Conference and Coop on May 1, 2008. She was joined at the table by Ed Mallin, President of infoUSA Services and Darrell Edwards Chief Marketing Officer from Cosmetique. Monica discussed the importance of combining a love of your brand with sound business practices focused on understanding and measuring your customers’ interaction with your brand to create the most effective strategies in today’s challenging economic climate. Metrics and analysis are critical to moving the needle on your business; loving your brand is the motivation to come to work every day and make your brand the best it can be as well as inspiring your employees to share that energy and commitment.
Live from the DMI Co-op: Leaders Stress Numbers, E-Commerce and… Fun?
By Richard H. Levey
What does direct marketing’s future look like to Marketsmith Inc.’s Monica Smith, infoUSA’s Ed Mallin and Cosmetique’s Darrell Edwards? Not as dire as the economy might suggest, and a whole lot more digital. For their take, click here: directmag.com/news/dmi-leaders-numbers-fun-0502/
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