ANOTHER BIG MONTH FOR MARKETSMITH
Morristown, New Jersey – April 4, 2008
Four New Clients for Circulation and Strategic Services
Monica C. Smith, President and CEO of Marketsmith, announced that four new clients with diverse needs and very different product mixes have engaged Marketsmith to provide a range of strategic and circulation services. “We have been leading the conversation in the industry about the need for a strategic perspective that takes a hard look at the numbers to determine a company’s best path for growing revenues and circulation in these difficult times. In the last two weeks, four companies have come to us because they recognize that we can help them understand their past and current performance in a way that will allow them to move forward with confidence. We welcome them all to the Marketsmith family.
Marketsmith adds another Luxury Mailer to client roster
Marketsmith has been selected by specialty luxury marketer to provide strategic direction and handle all online and offline circulation services. “We are so excited to be working with this merchant whose goal is to provide products that inspire and delight. Its unique merchandise mix and energetic management team inspire and delight us. We will create and implement a plan that will build their Brand in the marketplace.”
Promotional Products Mailer selects Marketsmith to do Audit
A major mailer that specializes in promotional, education and incentive programs for businesses, schools, medical institutions, nonprofits, and other organizations that wish to show customer and employee appreciation through branded, creative, and targeted products has selected Marketsmith to perform an in-depth audit. The merchant is looking to maintain its position on the cutting edge in its field through forensic analysis which will identify opportunities for growth, improved customer services, and more focused and efficient operations. Marketsmith CEO and President, Monica C. Smith stated, “This company loves its Brand and we love being able to help them take their Brand to the next level through our actionable analysis.”
Multi-title Mailer taps Marketsmith for Hands-on Operational Consulting
A nearly one hundred year old mailer of multiple catalogs featuring novelties, gifts, and collectibles has engaged Marketsmith to review its practices and procedures in order to bring consistency and accountability to their processes. Marketsmith will evaluate operations against industry standards and develop business rules to ensure consistent applications moving forward. “In this way the company will be able to measure performance and implement efficiencies that will make it more effective in its competitive marketplaces,” explained Monica C. Smith, CEO and President of Marketsmith.
Consumer Tool Company engages Marketsmith for Circulation Services
Provider of unique woodworking, outdoor, household, and office tools and gear for the discriminating hobbyist, do-it-yourselfer, and occasional user has chosen Marketsmith to develop and execute its offline and online circulation plans as well as perform analysis on results. “This mailer stakes its reputation on the quality of the products it supplies and is equally concerned about the quality of the services it receives,” stated Monica C. Smith, Marketsmith CEO and President. “We know we can deliver the value they seek in the creation and implementation of a contact strategy that will enhance their overall performance.”
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