Facing cost increases of 7%-25%, that is $14,000-$50,000 per million mailings, catalogers are reeling from last year’s postal increases. In a session entitled “Best Practices” for Catalogers to Offset the Postal Rate Increase, Susan Pizzano, Marketsmith Executive Vice President, joined CMS VP Business Development Mike Talbott’s panel of mailers, list brokers, service bureaus, and printers to present concrete solutions for lowering costs and applying best practices to help mitigate the impact of the increases, Friday March 14 at the NEMOA Spring Conference. By mailing smarter through targeted contact strategies, circulation processes, print/production shifts, and mailing practices, catalogers can help to offset the effects of the increase in costs. Encouraging mailers to explore all options and evaluate potential outcomes, the panelists are promoting renewed adherence to best practices to avoid eroding the bottom line and potentially improving performance. “The Postal Service has dealt a heavy blow to catalogers this past year. And we are anticipating future increases as well. Marketsmith helps mailers take a sharp pencil to their practices using directed analysis to form contact strategies which will build on company strengths and alleviate the increased postal burden,” stated Ms. Pizzano. “We are committed to helping clients implement best practices which will grow revenues and circulation in the face of greater costs and hostile postal policies.” To receive a copy of the presentation, please email Susan Pizzano at spizzano@marketsmithinc.com or Mike Talbott at MTalbott@CMSDirect.com.

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